The four plans, what each includes, what counts as a conversation, and how to change plan.
Hey Support has three self-serve plans, Starter, Growth and Scale, plus Enterprise. Pricing is flat. Every plan comes with a monthly pool of conversations, and you are never charged per message or per resolution.
Your billing page and the pricing page are the source of truth for current prices. Billing is in USD via Stripe worldwide. In India, monthly plans are billed in INR by UPI AutoPay via Razorpay — INR prices are exclusive of GST, so 18% GST is added to each charge. Annual plans in India are invoiced. Stores that installed us from the Shopify App Store pay through their Shopify bill.
Price
| Starter | Growth | Scale | Enterprise | |
|---|---|---|---|---|
| Billed monthly | $23 | $59 | $155 | Custom |
| Billed annually | $228 | $588 | $1,548 | Custom |
| Annual, per month | $19 | $49 | $129 | Custom |
Annual billing is roughly two months free. The monthly and annual toggle is on the pricing and change-plan screens.
What counts as a conversation
A conversation is one person's chat with your agent, on any channel, however many messages it takes. If they go quiet for 24 hours, their next message starts a new one. Your own previews and tests in the dashboard never count, and neither do internal notes.
On a paid plan your agent keeps answering past the pool. We email the workspace owners at 80% and 100% of the pool. Without anything switched on, nothing extra is billed, and if you are over two months running we will ask you to move up a plan.
Add-ons
Turn these on from Settings, Billing. None is billed unless you turn it on.
- Conversation packs — $20 per 1,000 conversations past your pool, billed after the month ends, in whole packs, never more than a monthly cap you set. Starter, Growth and Scale, billed through Stripe.
- Extra voice minutes — $0.10 a minute after your included minutes, with an optional monthly budget cap. Growth and Scale.
- Expert setup — $199, once. Our team sets up your agent with you. For Starter and the trial; Growth and Scale already include done-for-you setup.
- Extra agents — $15 per agent a month ($150 a year on annual plans). Growth and Scale.
- Extra seats — $8 per seat a month ($80 a year on annual plans). Starter, Growth and Scale.
- Remove our branding — $19 a month ($190 a year on annual plans) on Starter. Growth and up already include it.
Extra agents, seats and branding removal are added to your subscription and charged for the rest of the current billing period straight away. Removing one credits the unused time to your next invoice. You can't remove agents or seats you're still using: switch an agent off or remove a teammate first. Moving to a plan that doesn't allow an add-on removes it (extra agents on a move to Starter; branding removal on a move up from Starter, since Growth includes it), and the confirmation says so before you agree.
Workspaces billed through Razorpay or Shopify can't buy add-ons in the dashboard yet; write to [email protected].
What each plan includes
| Starter | Growth | Scale | Enterprise | |
|---|---|---|---|---|
| Conversations / month | 1,000 | 5,000 | 20,000 | Custom |
| AI agents | 1 | 3 | 10 | Unlimited |
| Seats | 2 | 5 | 15 | Unlimited |
| Knowledge per agent | ~100 pages | ~1,000 pages | ~2,000 pages | Unlimited |
| Voice Assistant minutes / month | None | 500 | 2,000 | Custom |
| AI Action runs / month | None | 1,000 | 10,000 | Unlimited |
| Domains you can lock an agent to | 1 | Unlimited | Unlimited | Unlimited |
| Telegram | No | Yes | Yes | Yes |
| WhatsApp Business | No | Rolling out | Rolling out | Rolling out |
| Live chat takeover | No | Yes | Yes | Yes |
| Email handoff | Yes | Yes | Yes | Yes |
| Remove branding | No | Yes | Yes | Yes |
| Knowledge auto-update | None | Weekly | Daily | Daily |
| Public API and Zapier | No | No | Yes | Yes |
| Done-for-you setup | No | Yes | Yes | Dedicated |
Knowledge is stored as passages of about 1,500 characters: Starter holds 2,500 per agent, Growth 25,000 and Scale 50,000. The page counts above assume a typical web page of about 25 passages.
Every plan includes the website widget, lead capture, meeting booking, live product answers from Shopify and WooCommerce, quick links, the Inbox and its iPhone and Android app, notes, tags and saved replies, webhooks, insights and lead exports, and the signed DPA.
Three rows are easy to misread:
- Handoff is split. Every plan can hand a conversation to your team by email. What Growth adds is live chat — the visitor waits in the widget and a teammate replies in real time. See Human handoff.
- Channels don't cost agents. One agent answers on your website, Telegram and WhatsApp at once. Connecting a channel never uses another agent slot.
- White label, a custom widget domain, SSO and SCIM are not available yet. They are on our roadmap, as is SOC 2.
The Growth trial
Every new workspace gets 15 days of Growth, starting when you verify your email address. There is no card and nothing renews on its own.
The trial is the Growth plan with one exception: the Voice Assistant is capped at 30 minutes for the whole trial rather than 500 a month.
Choosing any paid plan ends the trial that day and starts billing immediately. No workspace is ever both paying and trialling.
When the trial ends there is no free plan to fall back to. Your dashboard opens on the plan picker, and your agent keeps answering on your site for three more days with a small "Powered by" line. After that it goes offline until you pick a plan. Nothing is deleted then: your agents, knowledge and conversations stay saved for 60 days, and picking a plan brings everything back at once. A week before the 60 days are up we email the workspace owners. If no plan has been picked by then, the workspace is deleted for good and we email the owners once more to confirm.
One workspace gets one trial. The flag that records it never resets.
Picking a plan
- Starter is for one site run by one or two people: one agent, a 1,000-conversation pool, lead capture, booking and email handoff.
- Growth is the common choice once you want live chat takeover, Telegram and WhatsApp, the Voice Assistant, AI Actions, several agents, and your widget without our branding.
- Scale adds the Public API — which is also what Zapier needs — daily knowledge refresh and larger pools.
- Enterprise is for companies that need custom volume, a security review with custom DPA terms, invoice billing and a dedicated success manager.
A few workspaces created before October 2026 are on a legacy Free plan with a 50-conversation pool. It is no longer offered.
Changing plan
Change plan from Settings, Billing, inside the dashboard.
- Upgrades take effect immediately, with a prorated charge for the rest of your cycle.
- Downgrades take effect at the end of your current cycle, so you keep what you are paying for until then. Before a downgrade, we show you exactly what will change against your current usage.
Nothing is deleted when you downgrade. Anything already over the new plan's limit keeps working; you just cannot create more of it.
The one exception is the first payment after the Growth trial. The workspace is brought into line with the plan you buy rather than grandfathered, so a 15-day trial cannot become an indefinite Growth plan. Anything over the new limits is paused, not deleted, and comes back if you move to a larger plan.
Only workspace owners can change plan.