# Identity and launcher

> The widget's name and avatar, and the launcher button visitors click to open it.

Source: https://www.hey.support/docs/experience/identity-and-launcher

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## Identity

* **Title** is the agent's name in the widget. Use a customer-facing name like "Acme Assistant".
* **Avatar** is the image beside it. Upload your logo mark or a friendly face. If you created the agent from a URL, we set this from your site's favicon.

<Callout>
  There is no subtitle field. It was removed in July 2026 — the widget's header is now a compact identity pill rather than a band, and a second line of text there competed with the greeting immediately below it.
</Callout>

## Launcher

The launcher is the button in the corner of your site that opens the widget. Three types.

### Icon

A glyph on a coloured disc. Eight icons — chat bubble, question, headset, sparkles, bot, hand wave, message square, help — each with an **Animated** toggle, so choosing motion no longer means giving up the glyph you wanted.

You can also upload your own image (JPG, PNG, SVG or WebP, up to 2 MB). A custom upload should read clearly at a small size.

### Blob

An animated shader. Six presets: **Glow**, **Halftone**, **Aurora**, **Prism**, **Nebula**, **Gooey**.

Glow and Halftone follow your brand colour. The other four carry their own palettes — the palette is the preset, so recolouring them would just make them a worse version of something else. The picker marks which is which.

### Interactive

A small character that looks around, blinks, and reacts. Pick its shape: Circle, Pebble, Squircle or Bubble.

## Size

Small (56px), Medium (64px) or Large (72px). Small is the default and is what every existing agent uses.

## Two switches in the same panel

* **Message preview bubble** — a short teaser beside the launcher showing your opening message, before anyone clicks. On by default. A visitor who dismisses it does not see it again for a week; opening the chat settles it for that visit.
* **Floating chat window** — if a visitor switches to another tab mid-conversation, the chat pops into a small always-on-top window so they do not lose their place. Desktop Chrome, Edge and Firefox; it asks the visitor the first time and silently does nothing where it is unsupported.

## Position and open-on-load

Position is set here. Opening the widget automatically on page load has **no toggle** — it interrupts, and no workspace was using it. If you specifically want it, add `data-auto-open` to the embed script tag. See [the embed script](/docs/build/embed-script).